Test Aankoop: questionable publicity?

Today, what seemed like a blog post about a cheap android smartphone popped up in my Facebook stream. As I am into technology and online deals, I was drawn to it. The name did not ring any bells, which was explained by the tag line underneath: sponsored (meaning this is a paid ad). What I found under the link was rather surprising.

stevendebruyne-facebookThinking that the author was motivated to promote his blog,  I clicked through. Written as a blog post informing people about an online find, the article quickly took a different turn. The intention clearly was to promote a subscription to Test Aankoop, a Belgian magazine that profiles itself as the protector and advocate of consumers.

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All of the buttons on the page lead to Test Aankoop’s promotional pages, and the main URL (stevendebruyne.com) does not even lead to a page. Additionally (due to my limited Facebook skills?) I cannot find any of the commenting profiles on Facebook.

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Is this worthy of the consumer’s advocate? Does this clash with some of the issues in the magazine? That is for you to judge.

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