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The majestic success of William Heinecke in Thailand

This post started off as a follow-up to The Story of EST Cola. Thought to have come across another story of a Thai company standing up to a multinational conglomerate, I started to research The Pizza Company. Its founder did refuse to fold to Pizza Hut and he is Thai. But in another way he isn’t. This is what happens when business acumen, opportunity and sheer luck align. The tale of an empire that helped shape modern-day Thailand.

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I Love Thailand Festival 2017
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I Love Thailand Festival 2017 in pictures (Bredene, Belgium)

Every year, the Thai community in the Benelux area meets up late August in the seaside city of Bredene for the event formerly know as Thaise Markt (Thai market). Rebranded as I ❤ Thailand Festival and on a slightly different location, this year’s edition on August 19th seemed to draw in an even bigger crowd than before. With a large food court, a market area, traditional Thai dance, family-oriented activities, an outdoor live music stage, an indoor party area, this year’s introduction of a Muay Thai boxing competition and plenty lot of Chang beer, there is something for virtually anyone. Just like last year, I did a photo spread in my signature style. Available if you continue reading. I do hope you’ll enjoy the pictures.

I Love Thailand Festival 2017

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Walking street, Pattaya
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Siam in-between: A case of Thai expat’s disease

We met Laurent while he was working behind the bar of our favorite tennis club. For years he entertained us with amusing tales about life in Isaan, Thailand’s North-Eastern region. His stories would cast such an enticing net that eventually we would be drawn to Siam ourselves. A taste of paradise can slowly turn into a lethal dose of poison. This is the story of a severe case of Thai expat’s disease, as I like to call it.

Walking street, Pattaya

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Finding the cheapest ticket to Thailand
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How to fly to Thailand on a budget

At least twice a year I fly from Brussels to Bangkok and back. My wife usually makes the same round-trip in the opposite direction every 12 months. With intercontinental flights not exactly cheap, we try to maximize our budget. Let me teach you the tricks we have picked up over time. Some are obvious, others a lot less so. Most European frequent flyers will probably benefit from reading this post. As an example, my latest air fare was just EUR 314.

Finding the cheapest ticket to Thailand

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How to get married to a Thai national in Belgium – Part 2: the marriage visa

When we registered our wedding at city hall in part 1, we experienced the first challenges in marrying a foreign national in Belgium. Step 2, applying for a marriage visa, only emphasized that complex nature. This second post continues listing our experiences and contains information that isn’t documented anywhere else. Anyone planning to get married to a Thai national in Belgium will save a lot of time and effort, by carefully reading this post.

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CC Double O Branding
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Thailand’s ingenious new approach to branding

Fascinated by retail in Thailand, I started paying attention to the differences compared to its Western counterpart. One distinction is related to branding in casual wear and denim.  Where Western advertising highlights when a brand was conceived, the Thai counterpart emphasizes where it originates from. This historical infatuation with foreign products has led to an ingenious new approach to branding. Counterfeit products and licencing are out. Inventing foreign brands is in.

CC Double O Branding

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