As Internet access only reached the Thai masses after the introduction of the smartphone, Siam has a very different online landscape compared to the West. Online sales caught on relatively recently, but in a very remarkable way. Massive volume isn’t generated in online stores, but on Facebook. Why is that and what dangers does it imply?
Maybe it’s just the remarkable advertising profile Facebook has given me, but adverts on my Facebook wall have been strange for a while. Endless Kickstarter wristwatch suggestions have just given way to middle-aged women with the intention to show their knickers. Written in fluent Gibberish, this particular one reads something like On the feelings of a woman alone, you will have experienced differently. Passion impulse, tremendous delight from here. Recipes, tips and all things kitchen for any level of chef. The links leads to either this blank website or this Facebook page with a picture of a smiling girl. Strange, isn’t it? Who pays for such useless publicity?
Everything social media related is just a little faster in Thailand, compared to Europe. When the Thai Military Bank (TMB) announced that it would cut interest rates for savings accounts to 0%, there was an outcry on social media. TMB immediately backtracked. To illustrate just how quickly this happened, please check the time-stamp below the articles on ThaiPBS. It’s either that, or the reporter didn’t have his sharpest day. 😉
Discount retailer Lidl has yet to optimize social media interactions. They are scheduled to get there (eventually), right after the implementation of the spell check change request and the proof reading internal process. Mind you, the email address is in place. 🙂
This promoted tweet (i.e. paid advertisement on Twitter) is by Lamplight Plamlight, Asia’s Premier Social Data Analysis Company. Misspelled the company name and lost a key word out of the message to be conveyed. Wonder what the results of this analysis will be. There’s faking till you make it and than there is overreaching, guys.