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Mystery of this hyper-connected age

In this age of anything, anytime and anywhere it still astounds me how so many people are prepared to pay multiple times for resources that are available freely and are just a click away. Without giving it a second thought, people happily pay on separate occasions for commodities that were available for free to begin with. Music, for example, has basically become a commodity: wherever you buy a song, it always sounds the same. Yet paying for it in the record store, on iTunes and in Spotify is common … while you can listen to virtually any song at any time for free. Contemporary marketing has really mastered psychological framing.