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Most ridiculous #crossbranding éver

With the #lewisgetsinked campaign, Epson has embarked upon the most rediculous cross-branding attempt ever. I actually double-double-checked this to make sure it wasn’t a parody, even the behind-the-scenes video did not convince me. That voice-over, the link between a budget-friendly printer and Mercedes-Benz-AMG-Petronas, those poses by Hamilton.