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Disruptive start-up in Isaan

PAK CHONG – A recent study suggests that local entrepreneurs have found an approach that enables home deliveries without the need for Internet access. Two cases have been confirmed, a butcher’s shop and a convenience store, but it remains uncertain if these are coincidental or part of a collective business model. If the results can be reproduced, this discovery might prove to be groundbreaking for grocery delivery services but will certainly be disruptive for the e-commerce industry. Researchers predict that if indicative of an upcoming trend, field data indicates that future use of the Internet will be limited to Candy Crush gameplay.