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CC Double O Branding
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Thailand’s ingenious new approach to branding

Fascinated by retail in Thailand, I started paying attention to the differences compared to its Western counterpart. One distinction is related to branding in casual wear and denim.  Where Western advertising highlights when a brand was conceived, the Thai counterpart emphasizes where it originates from. This historical infatuation with foreign products has led to an ingenious new approach to branding. Counterfeit products and licencing are out. Inventing foreign brands is in.

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Unfortunate Tummour

Tummour is the name of a relatively new chain of restaurants that operates in South-East Asia and specializes in a variety of Papaya salads. Even though it looks inviting and appetizing, the name rather puts me off. Unfortunate, isn’t it?