Fascinated by retail in Thailand, I started paying attention to the differences compared to its Western counterpart. One distinction is related to branding in casual wear and denim. Where Western advertising highlights when a brand was conceived, the Thai counterpart emphasizes where it originates from. This historical infatuation with foreign products has led to an ingenious new approach to branding. Counterfeit products and licencing are out. Inventing foreign brands is in.
This promoted tweet (i.e. paid advertisement on Twitter) is by Lamplight Plamlight, Asia’s Premier Social Data Analysis Company. Misspelled the company name and lost a key word out of the message to be conveyed. Wonder what the results of this analysis will be. There’s faking till you make it and than there is overreaching, guys.