Last year, I started noticing the increasing amount of empty roadside billboards in Thailand. One year later, this phenomenon has only gained ground. The trend seems to be a general one: in Bangkok, around Suvarabhumi airport, in Pattaya, alongside Mittraphap Road (Route 2) into Isaan … more and more real-world ad space remains unused. Are marketing budgets directed elsewhere? Indicative of a recession? I’m genuinely curious.