Is it just my perception or is the fake news phenomenon not slowing down at all? When Facebook announced that it would weed out false reporting I was hopeful it would come to an end. Instead, the frequency of misleading sponsored posts on my timeline has increased and the phenomenon is getting deeper ingrained into our journalistic and even scientific culture. Let me tell you how.
With the #lewisgetsinked campaign, Epson has embarked upon the most rediculous cross-branding attempt ever. I actually double-double-checked this to make sure it wasn’t a parody, even the behind-the-scenes video did not convince me. That voice-over, the link between a budget-friendly printer and Mercedes-Benz-AMG-Petronas, those poses by Hamilton.