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Mobile wallets: skewed market research

Kind of a tech geek, my attention was drawn to this article in Business Insider today. Yes, I know, your wallet has been mobile all along. Mine too, but I was kind of hoping it was about hardware wallets. Turns out that mobile wallets are apps that store payment card information in your smartphone, allowing you to make in-store payments. Mastercard, heavily invested into the phenomenon with its Masterpass, did some market research about mobile wallets and came up with a conclusion that seems rather biassed. Mobile Wallets were mentioned In 75% (!) of 3.5 million social media conversations about new payment methods. Yet these apps are used in just 1% of retail sales. Their conclusion: mainstream breakthrough is hindered by too many available mobile wallet apps, lack of support for store loyalty cards and consumers waiting for wearable wallets. My two cents: with 75% awareness and 1% penetration, could it be that the public just isn’t interested? 🙂 My wallet contains all cards I need, is finished in premium leather and I do wear it … in my back pocket.

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Most ridiculous #crossbranding éver

With the #lewisgetsinked campaign, Epson has embarked upon the most rediculous cross-branding attempt ever. I actually double-double-checked this to make sure it wasn’t a parody, even the behind-the-scenes video did not convince me. That voice-over, the link between a budget-friendly printer and Mercedes-Benz-AMG-Petronas, those poses by Hamilton.

 

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Lower emission cows

This is the latest innovation we’ve come up with, to save the environment. Methane packs for cows. Yes, really.

http://www.bloomberg.com/news/articles/2016-08-18/could-less-gassy-livestock-be-a-cash-cow

 

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BBC: straight white men are out

The BBC has set targets for its 2020 workforce. According to this article, these are as follows:

  • 50% women
  • 15% black, Asian and minority ethnic backgrounds
  • 8% disabled people
  • 8% lesbian, gay, bisexual and transgender persons

I’m completely in favor of equal opportunities. But that doesn’t leave much room for straight Caucasian men without a disability, now does it? 🙂

http://www.bbc.com/news/entertainment-arts-36120246