Page 1
Life is a catwalk
Standard

Turning Antwerp’s Meir into a giant catwalk

Opening her luggage after her arrival, it was fairly apparent that some serious shopping needed to happen. Moving to Belgium, her fear of not having Thai food available had gotten the better of her. Pants, tops, socks and tees had gradually been sacrificed for fruit, vegetables, spices and traditional dance outfits. After dipping a toe in the water at Wijnegem shopping center last week, we decided to Antwerp city center when the first rays of sunshine were out. A colorful day of shopping in a refreshing way.

Life is a catwalk

Continue Reading →

Litrico
Standard

Affordable fashion, café racers and John F. Kennedy

With my lovely wife moving to Belgium next month, some budgetary optimization will be needed temporarily if we want to keep up our slightly glamorous lifestyle. Plenty of inspiration for future posts there. With that in mind, I was pushed over the edge and into a C&A store. Result: an affordable fix for a long-term craving and a fashionable story that leads all the way to John F. Kennedy. Just do continue reading.

Cover

Continue Reading →

CC Double O Branding
Standard

Thailand’s ingenious new approach to branding

Fascinated by retail in Thailand, I started paying attention to the differences compared to its Western counterpart. One distinction is related to branding in casual wear and denim.  Where Western advertising highlights when a brand was conceived, the Thai counterpart emphasizes where it originates from. This historical infatuation with foreign products has led to an ingenious new approach to branding. Counterfeit products and licencing are out. Inventing foreign brands is in.

CC Double O Branding

Continue Reading →

Standard

Bargain boxers

For about a decade America Today‘s self-branded Alex boxer were my absolute favorite. Well-designed (wedgie-proof ;-)), durable and comfortable, they offered great value for quality that was similar to Calvin Klein, but at a far better price. At one point however, an inside label was added that seriously irritated the skin and rendered them unusable (unless worn inside-out). A new generation slightly addressed this issue, but did not resolve completely … and I had to part ways with my favorite brand. Last week, I was informed that America Today had finally found a solution by simply removing the label … two days later the new version arrived at my door step. Perfect! The new boxers are available in their online store, but be careful the improvement only applies to this and this product. They are available with a buy two get one free deal and the 15FLIPIT coupon code gets you an additional 15% discount until the end of January 2016. Bargain.

Standard

Adidas ZNE Traveller Hoodie

When Adidas launched the Zero Negative Energy (ZNE) line, focusing on pre- and post-game athlete comfort, I wasn’t particularly listening. With the fashionable and sharp  traveller edition they caught my attention. My ZNE hoodie struck me as smart and fashionable, has an elongated hood that helps drown out cabin rumour during flights, has many hidden compartments and uses premium lining to make you feel at home during long hauls. Sounds like a lot of mumbo jumbo, but it’s genuinely lovely. Classic.

 

Standard

Paying respect elegantly

With Thailand mourning their beloved King Bhumibol, black attire and the classic black ribbon have been supplemented with new elegant ways of expressing one’s respect. Brooches, medallions, pins, earrings and other accessories either depicting HRH the King, the ribbon or the Thai number 9 (for Rama IX) started emerging. More pictures of what is available here.

img_20161119_121832.jpg